Roadmaps created for the requirements of a specific industry usually have a unique content followed by suitable format since they can be used in various industries. These roadmaps usually suggest rough time frames and progress of feature releases. For example, a good choice would be theme-based format as it can graphically show the goal of each feature.Įxternal audience and its roadmaps don’t share any particular details about internal processes – they should be visually clear and concise, easy to understand and to share ample of information about customer benefits. Still, another team like Sales should not be focused on technical features but mostly on product features and its benefits for users – the roadmap for Sales team should focus mostly on the product value. It also includes high-level information like goals but keep in mind that your engineering team should not be focused too much on a vision but development process and requirements. For example, your engineering (technical) team would find Technology roadmap to be the best fit – it focuses on technical details, outlines deadlines, it’s feature-based as well as listing functionalities like registration form, third party service integration, search bar etc. Production team may be tricky and sometimes requires a custom made roadmap per their specific needs. The solution is strategic roadmap which displays details about customer growth, competitor analysis, new market entry of a product and customer satisfaction. Management team is usually consisted of shareholders ( your company’s management) and they’re interested in a detailed vision of the product as well as the strategic goals. Internal audience represents your production and management teams. The above chart outlines the audience (groups) which can be internal and external. This type of roadmapping will facilitate conversation about the necessary functionalities and strategy thus keeping the internal team in touch with customer needs. Roadmaps are usually shared with various people or audiences to align the perspective of all production participants.ĭifferent teams see things with different ‘eyes’ and in order to streamline the communication between different groups participating in a project, a product manager must create multiple roadmaps presenting the same information but from different angles.
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